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The latest advertisement on UK television for a KFC "meal" (how anyone can describe rubber chicken, batter and a spoonfull of coleslaw as a meal I'm not sure) not only encourages people to eat a meal of dubious nutrition, but patronisingly tells us that by throwing all the packaging - boxes, large plastic bucket, plastic wrappers, cutlery and napkins - in the bin we can contribute to a "mum's night off"!
What about encouraging the use of regular plates and cutlery and the kids giving mum a night of by doing the washing up? Not only more sustainable but contributing to a society where youngsters are encouraged to be helpful people instead of lazy morons, contributing to a rubbish mountain.
It seems I'm not the only one fed up with this advert, J at Future's Green has also written on the subject: KFC advert.
Whilst this is not crime of the century it is annoying to hear the government constantly proffering the idea of more taxes on the individual to encourage environmental responsibility whilst allowing retailers such as KFC to run an advertising campaign which actively encourages an irresponsible lifestyle. As the largest proportion of our "carbon footprint" is indirect (created in the production of items before we purchase them) it is quite irritating that the government puts the onus on policies that restrict the freedom of individuals instead of forcing companies to make changes such as not providing frivolous amounts of disposable tableware.
If you should wish to be a busy body and complain to the buffoons at KFC here is their UK office number : 08457 532532 or, as J suggests, you could complain to the advertising standards agency : www.asa.org.uk
What about encouraging the use of regular plates and cutlery and the kids giving mum a night of by doing the washing up? Not only more sustainable but contributing to a society where youngsters are encouraged to be helpful people instead of lazy morons, contributing to a rubbish mountain.
It seems I'm not the only one fed up with this advert, J at Future's Green has also written on the subject: KFC advert.
Whilst this is not crime of the century it is annoying to hear the government constantly proffering the idea of more taxes on the individual to encourage environmental responsibility whilst allowing retailers such as KFC to run an advertising campaign which actively encourages an irresponsible lifestyle. As the largest proportion of our "carbon footprint" is indirect (created in the production of items before we purchase them) it is quite irritating that the government puts the onus on policies that restrict the freedom of individuals instead of forcing companies to make changes such as not providing frivolous amounts of disposable tableware.
If you should wish to be a busy body and complain to the buffoons at KFC here is their UK office number : 08457 532532 or, as J suggests, you could complain to the advertising standards agency : www.asa.org.uk
35 comments:
Hey Nick! Great minds! This ad really gets my goat. Have just got back from holiday and didn't have a chance to complain to the ASA - will do so this week.
Re Ecover stuff - I've had no problems with it at all.
Hi Nick,
I received a letter from the ASA this morning - check out my blog for an update!
J
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